The word ‘need’ comes up quite a lot in conversation with my clients.

When it does it is usually followed by the question, “What would happen if you didn’t meet that ‘need’?”

Most of the time, after some discussion, we discover there are consequences, and being aware of those consequences is an essential component of any decision-making process.

Meeting that specific ‘need’, however, is rarely a matter of life and death.

I am often curious as to the pressure that we put on ourselves by using the word ‘need’ unnecessarily.