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Yesterday I wrote about the concept of competing with your own team.

Today, I want to take it one step further and talk about how competitors can collaborate.

As it happened, yesterday I listened to Andy Penn, CEO of Telstra, address the National Press Club.  He was discussing the future of the telecommunications industry in Australia.

One aspect addressed was the issue of cybercrime. What resonated for me was when he talked about working with the industry, including his competitors, and the Government to combat this threat: 

“The only way to look at cyber is as a team. Large enterprises, small enterprises, medium business, Government, we all have shared platforms, common customers, and we’re all the target of the same attacks. We all, therefore, play a role in keeping Australian’s safe. It’s a shared accountability. It’s not a competition. If one party loses, we all lose. As the online landscape continues to expand, we cannot afford to operate in silos, and we must work together.”

– Andy Penn, National Press Club Address, 31 July 2019

There is any number of ways for competitors to work with one another.  They just need to find common ground, which is an essential first step. That requires us to look at our competitors as having something to contribute rather than as a foe to be vanquished.

Imagine what you could achieve if you were to work with your competitors towards a common goal.